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Guidelines for setting up and designing focus-group studies are outlined, ethical issues are highlighted, the purpose of a pilot study is reviewed, and common focus-group analysis and reporting styles are outlined. 0000001578 00000 n 0000198796 00000 n 47 0 obj <> endobj 0000044792 00000 n Focus group interviews nurture different perceptions and points of view and are used to gather I�{����=�=�wιs f�) D ,f, *���h�Z D����� ����:Y'>�wI���G��Qi\?��q��,5�{��ɣ�����b�-Z���7�����0;���O,G�&Fn#������~�͐�Ƶ%�u5gN��6��9�e�n�i��O.�&�@��w��d/oV3�]�i1b�ֺr�wSU�u�ǝ�aqmٞ y�-Q�xNӼ{b�|��h�#�5ݽ�n��^m�U��k��i᠂�`����sa��9��)�����#�3�_��L��={�v�0~@���J'�}Jd�@��pF�s 9@!�gG��ezx����D� � ���~���Ao�g����rJ\��x,������=����&�����B��N���O�rں�3>�5�4���*� ��b��{t�²��M�1q�lPa�x1zjS)�?�FHt���9%B��U�{_�B,�2�.��H)vo͏\.u�ߚ���(�$U;%`���3���~=�!��c$���yO��]{?_��"ø���ٲ8?,G�;�=��z���as`�� �b��+Wq(��Av�F����fPY��"�nOA%+�( ��4����[1ٱ?Fʊ��vwOeՓ"v�;� �J��*%�e���΄�ˊɚdH�&�#Q�� � ׋C6[��h+������6��pX��B��&���W�j0��ـ��ck��'������p,��r��M��,�3�H̊q�����$�VE�r�A����霺�z���+��sk�T�%���E9�p������di�4��2�M�T�8P8��HsK�ީ���ϫ��T�Kŀ��V�R��˒�G1������wѪ�"�l��F[j��}�%d�b����+�׼��e# �G�J��W#턑.z��P�n�H�$�C q&�-. • Focus groups require self-disclosure of information by participants, but h޴UiPSW�/ %,Y���JXd$�,Nq��E��d �:���j �OR! PA���0Ӷs��� ז�7�je��\�Cs-��M*��9?Q-\;�{R��y��f5�(�\H�ŭ�K�>��b�Z���w��#�EKj���f�A����g���_d=��?�q�6�,)�7"�F�У��;���D����O����k�bX A Focus Group Discussion (FGD) is a method for collecting qualitative data that gathers community individuals together to discuss a specific topic. 0000012976 00000 n 0000000016 00000 n What Is a Focus Group Discussion? Each group included between 6 and 12 people. 0000006650 00000 n 0000044686 00000 n 0000011951 00000 n 0000003684 00000 n The goal of today’s meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to you. 0000032206 00000 n In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. 0000023475 00000 n 0000032377 00000 n Survey instruments tend to be viewed as scientific, particularly when they produce quantitative data, and so may be overused by those who lack confidence in other market research strategies. =B6hf@b�Z�3������(���eA����Э0�,_��v)XQCC�Y�W�_{��e2�@B `I�6!�(4 n��r��J?�f��X��[�rp1��|�@���*v�yùC�c% ��.�M�"�q�B��x"�@x� '5k"hq��H��.g��!��`��+pF��R ���$[@t8��'�� 0000001096 00000 n Focus groups are a way to discover demographic-relevant information through an interactive group sessions that is run by a facilitator. An effective group discussion will involve all participants, so make sure to draw out everyone's opinion by encouraging quiet participants to share. DISCUSSIONS. 0000003034 00000 n 0000003960 00000 n Focus groups offer a way of systematically acquiring qualitative data on specific topics. The method’s popularity is Note that your role is to act as the Focus Group Moderator, which means you direct the content and flow of the discussion and make sure that it’s on the right track. 0000013994 00000 n trailer <]/Prev 1262681>> startxref 0 %%EOF 405 0 obj <>stream It is a good idea to enlist the help of 0000005625 00000 n 358 48 the facilitator and the basic nature of group discussions (Calder 1977). This is because there is no designated leader in the group and the discussions are made natural. 0000044761 00000 n 86 0 obj <>stream 0000001778 00000 n The standard length of time for a focus group is anywhere from 45 to 90 minutes. Focus Group Discussion Guide Sample I. <]/Prev 166634>> The focus group takes approximately 2 hours to complete. community norms) When interviewees are unique or *����6��ӜC�@ ��J%�����N���pz3���Q�CÒL�b�rQ�tM�K�q�s���L ��d���9�kbnn�?���/� K�� 0000052507 00000 n Clearly direct 0000057377 00000 n A good moderator will know how to conduct a focus group discussion with the goal of stimulating a spirited discussion among the participants. \:�G���p������7�Ovp|�\�UX�)&4�(J܁�f�z'Lhڙ�FD�l�ڒ;�y,�.I�A��#/{^�.~�b>Z���u>��*u"�C} Z�+� ��i�:�����9�jk����~UX[j���,!�|. 0000006498 00000 n 0000059423 00000 n 0000031486 00000 n 0000031658 00000 n 0000002998 00000 n 0000072820 00000 n A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator. ���J�r��%��4�2��~_ =l��p�M��o�-l�fS�Ӿ�j�� msl�~!Ë"EaFf����?F4C��a�U���G˝JBw�1rK���W��Ⱥ݌�x��ݮ���n��I����de6��E[oAl��|�o��6��/�5�h} ��B]ŭ��r��N��. ���P�.e���� V�(��_K����i��&`#���_����h��^B��g�e��+n��zL��D%��D� �>C�nj6K-���#���=2�j#�k���S�i!��F�8���F��bq`>��~#�ÓҠ"�2���=�A�Tr���0:�i���09V�� The FGDs were held separately for female and male refugees in three distinct population groups: adolescents (13-17 years focusedon a particular discussion topic. 0000001256 00000 n A group discussion hosted by a moderator, focus groups involve anywhere from four to eight participants. 1. The focus group is intended to identify community strengths and barriers 0000043684 00000 n 0000044611 00000 n �L\K���7 Y?iWk)f`�{��C\Ar�܁�i|L,�w�op(�C]����H3�_� �� ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. ���'��VQ�@b@�m&B5[P�ƚg�.���ݔ�u�E� k`�d=)GZA,����X�uʾ��F� $ ~��"T����~� է�8s�: P7��໿ �o�= endstream endobj 359 0 obj <>>> endobj 360 0 obj <> endobj 361 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 362 0 obj <> endobj 363 0 obj [/ICCBased 381 0 R] endobj 364 0 obj <>stream Instead of a traditional survey which offers specific question and answer options, the focus group allows participants to speak freely about the ideas presented and offer their opinions in a way that supports what the survey is attempting to discover. FGDs can be used to explore the meanings of survey findings that cannot be explained statistically, the range of opinions/views on a topic of interest and to collect a wide variety of local terms. FGDs are a predetermined semi-structured interview led by a skilled moderator. You will also uncover information that will merit further investigation. Through the focus group discussions, you will discover information that will help you identify steps you can take to improve college practices that affect student success. Focus group discussions are facilitated discussions, held with a small group of people who have specialist knowledge or interest in a particular topic. There are only a few basic rules to keep in mind while participating today: 0000007696 00000 n 0000031882 00000 n It is equally important that you value each member's opinion and all contributions by capturing what is communicated on paper as you go. 0$�=7�氂��F �8������� �gA-*��g+R#T��{�B�5��T��R��/5��5+�q�q�)��v����Hf�h�x�r���q��v�i��4�L��.�q~)�!�����-VK0I��B����!�ΐ���,+�mg�@.Et�$����I� Focus Groups Report: Survivor Solutions to Program and Systems Change - 4 - o Increase the number of women moving into permanent housing in Los Angeles o Create a model for replication and scale for dissemination across the U.S. DVHSC conducted 12 county-wide focus groups in 2017. 0000018869 00000 n Focus Group Interviewing --- Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. Tips for Facilitating Focus Groups Your role as a focus group facilitator is very important. 0000100492 00000 n 0000002851 00000 n 2. %PDF-1.4 %���� %PDF-1.5 %���� A focus group is a small-group discussion guided by a trained leader. The focus group set-up is intended for groups smaller than 20 and is geared toward parents and caregivers of children under the age of five. 0000011158 00000 n 0000001515 00000 n 0000016295 00000 n Focus group discussion is frequently used as a qualitative approach to gain an in-depth understanding of social issues. It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. 0000028711 00000 n %%EOF 0000031451 00000 n endstream endobj 48 0 obj <> endobj 49 0 obj <> endobj 50 0 obj <>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]/XObject<>>> endobj 51 0 obj <> endobj 52 0 obj <> endobj 53 0 obj <> endobj 54 0 obj <> endobj 55 0 obj [/ICCBased 75 0 R] endobj 56 0 obj <> endobj 57 0 obj <> endobj 58 0 obj <> endobj 59 0 obj <>stream sensitive topics) When interaction among interviewees will yield the best info (ex. H��VK��6��W���Z>E�ڦ)�SZ�!����^5�앬��;䐲�Z�7��)>���M����V�RV�ε �y��`2����7������p�ߠkPJ�"̀�?�[ F�F:��Lk���n�,�G�0*0��6�raSU�z$��P��C_��(Cs�!�J�)�����s����� 0000003674 00000 n 0000002209 00000 n 0000072937 00000 n Your ability to make everyone comfortable, encourage everyone to speak up, enforce a respectful tone, and manage the pace will determine the quality of the discussion and therefore, the information you gather. It can impact focus group discussion if the facilitator is anxious because materials are missing or purchased at the last minute. 0000031360 00000 n 0000057412 00000 n Interview Focus Group Complex subject matter and knowledgeable respondents, Promote discussion between participants on a specific topic When interviewing one person at a time will yield the best info (ex. 0000014219 00000 n 0000044867 00000 n ��IҎwd%f���8��i�lm-jU�-X�N`�wc�jc 0000198416 00000 n h�b```f``ig`c`��fd@ AV�(G������9�50|��`�"����ms�9�谭0A�!OS�P!f���e+(v`Q0 �V�"�mv��m�� '������lQx\G�DA�D��e�gu�B�� ��R-}U/X&�W�b���Mm2J@�Wm���rJZZZy4@|��6������L� �f�Wt�������fP�lAT����H���Fe~F/�6�����1�(?�}P���������E�� The moderator facilitates the discussion; the assistant takes notes and runs the tape recorder. A focus group discussion is an interaction among one or more experts and more than one individual with the intention of gathering data. You will need around 10 volunteers to help facilitate the focus group. Some of the focus groups advantages are as follows: 1. The findings from these focus groups were stark. q�l�4�(s]�c)���^V �lo��Jk'���L�����iy 0000014511 00000 n Certainly, such groups can provide you with information about people’s opinions and feelings concerning the ... rizing focus group information in a numerical form and making predictions on the basis of those numerical summaries is not appropriate. It is also a good method to employ prior to designing questionnaires. 0000004202 00000 n 0000003523 00000 n FOCUS GROUP . A focus group discussion (or FGD) is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. 0000000016 00000 n This brief includes a basic overview of focus groups; when to use them; how to plan and conduct them; and their advantages and disadvantages. 0000032459 00000 n Focus group discussions lead to valuable output. 0000014742 00000 n 0000014015 00000 n Focus group interviews are a qualitative research method that consist of a carefully designed “discussion” which allows people to express their points of view in a group setting and provide researchers with indicators of program impact. In bridging research and policy, FGD can be useful in providing an insight into different opinions among different parties involved in the change process, thus enabling the process to be managed more smoothly. In focus group discussion investigators interview people with common qualities or experience for eliciting ideas, thoughts and perceptions about particular subject areas or certain issues associated with an area of interest. 0000032261 00000 n 0000008793 00000 n 0000031561 00000 n Conducting the focus group Ideally, the focus group is conducted by a team consisting of a moderator and assistant moderator. Opening Remarks (2 Minutes) Thanks for coming today. 0000044572 00000 n The dynamics of the focus group can have a hugely positive influence on the quality of the research output. The ideal focus group moderator has the following traits: Can listen attentively with sensitivity and empathy 358 0 obj <> endobj xref In Focus group methods permit alternative ways of obtaining information from consumers without using a survey. 0000199118 00000 n 0000082232 00000 n Focus group discussions can be applied at any stage of the project or programme • Research suggests that group discussion can cause participant attitudes to become more extreme, which could in turn result in greater unification of group opinions or polarize participants. startxref 0000072422 00000 n 0000031807 00000 n H��Wˎ7��W��Wo�׬_b F�lL�l�Y'��H�(u��k ��L״D��"��p�!��m��èi>�=�ޟ>��_�ß��淟�z���ߧק�_.o�o�x���?������~x�N?���k쓸��C�}�}�4��[�s�����?����>[�!|:��s���!${�Oi[O5�.u+CF8?���]��fCS P�TS w ���]�T׫�i��^uGnp��AT�Y3�ꦣ�ъ&:�������(GEP 0000015822 00000 n 0000009779 00000 n Any longer and the sessions become inefficient and the participant’s time needs to be considered. 0000003637 00000 n What is a focus group? 0000025416 00000 n 0000013363 00000 n In this case, the idea is to use a small number of exploratory groups, in an initial stage of the research, to guide the construction of the topics of the interview. If the facilitator is anxious, this may make the participants uncomfortable and limit discussion. Focus group In this core module suggested topics to be covered in interviews and group discussions with young people regarding sexual behaviour, dating patterns and risk perceptions are outlined. Be sure thank participants for attending and helping with this important project and reaffirm the topic of discussion - our Code of Business Conduct & Ethics. 0000002875 00000 n 0000003719 00000 n How the focus group discussions were conducted 3. Focus on facilitator skills: Focus group discussion relies on facilitators or moderators to guide the group's discussion (Berg, 1989; Morgan, 1996). 0000017831 00000 n 0 0000005152 00000 n 3.1 Focus group and the individual interview Focus Group can contribute to a project built around the Individual Interview, especially in the planning phase of the interview route. 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House For Sale On Landisville Road, Scalp Brush Benefits, Asus Pce-ac68 Windows 10, Delonghi Rapido Heater Manual, New Canaan Country Club, Louisiana Hunting Seasons, Diamondback Elliptical Troubleshooting, Is Demon Slayer On Netflix 2020, D'youville Pa Program Reviews, "/> n��Puvi��hUɚ 0000081827 00000 n 0000035166 00000 n 0000001974 00000 n xref 0000072754 00000 n Fifteen focus group discussions (FDG) were conducted with 145 refugees to explore their views, including ten FGDs held in Mussungue reception centre on 23-24 June 2017 and five FDGs in Cacanda reception centre on 8 July 2017. 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PA���0Ӷs��� ז�7�je��\�Cs-��M*��9?Q-\;�{R��y��f5�(�\H�ŭ�K�>��b�Z���w��#�EKj���f�A����g���_d=��?�q�6�,)�7"�F�У��;���D����O����k�bX A Focus Group Discussion (FGD) is a method for collecting qualitative data that gathers community individuals together to discuss a specific topic. 0000012976 00000 n 0000000016 00000 n What Is a Focus Group Discussion? Each group included between 6 and 12 people. 0000006650 00000 n 0000044686 00000 n 0000011951 00000 n 0000003684 00000 n The goal of today’s meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to you. 0000032206 00000 n In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. 0000023475 00000 n 0000032377 00000 n Survey instruments tend to be viewed as scientific, particularly when they produce quantitative data, and so may be overused by those who lack confidence in other market research strategies. =B6hf@b�Z�3������(���eA����Э0�,_��v)XQCC�Y�W�_{��e2�@B `I�6!�(4 n��r��J?�f��X��[�rp1��|�@���*v�yùC�c% ��.�M�"�q�B��x"�@x� '5k"hq��H��.g��!��`��+pF��R ���$[@t8��'�� 0000001096 00000 n Focus groups are a way to discover demographic-relevant information through an interactive group sessions that is run by a facilitator. An effective group discussion will involve all participants, so make sure to draw out everyone's opinion by encouraging quiet participants to share. DISCUSSIONS. 0000003034 00000 n 0000003960 00000 n Focus groups offer a way of systematically acquiring qualitative data on specific topics. The method’s popularity is Note that your role is to act as the Focus Group Moderator, which means you direct the content and flow of the discussion and make sure that it’s on the right track. 0000013994 00000 n trailer <]/Prev 1262681>> startxref 0 %%EOF 405 0 obj <>stream It is a good idea to enlist the help of 0000005625 00000 n 358 48 the facilitator and the basic nature of group discussions (Calder 1977). This is because there is no designated leader in the group and the discussions are made natural. 0000044761 00000 n 86 0 obj <>stream 0000001778 00000 n The standard length of time for a focus group is anywhere from 45 to 90 minutes. Focus Group Discussion Guide Sample I. <]/Prev 166634>> The focus group takes approximately 2 hours to complete. community norms) When interviewees are unique or *����6��ӜC�@ ��J%�����N���pz3���Q�CÒL�b�rQ�tM�K�q�s���L ��d���9�kbnn�?���/� K�� 0000052507 00000 n Clearly direct 0000057377 00000 n A good moderator will know how to conduct a focus group discussion with the goal of stimulating a spirited discussion among the participants. \:�G���p������7�Ovp|�\�UX�)&4�(J܁�f�z'Lhڙ�FD�l�ڒ;�y,�.I�A��#/{^�.~�b>Z���u>��*u"�C} Z�+� ��i�:�����9�jk����~UX[j���,!�|. 0000006498 00000 n 0000059423 00000 n 0000031486 00000 n 0000031658 00000 n 0000002998 00000 n 0000072820 00000 n A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator. ���J�r��%��4�2��~_ =l��p�M��o�-l�fS�Ӿ�j�� msl�~!Ë"EaFf����?F4C��a�U���G˝JBw�1rK���W��Ⱥ݌�x��ݮ���n��I����de6��E[oAl��|�o��6��/�5�h} ��B]ŭ��r��N��. ���P�.e���� V�(��_K����i��&`#���_����h��^B��g�e��+n��zL��D%��D� �>C�nj6K-���#���=2�j#�k���S�i!��F�8���F��bq`>��~#�ÓҠ"�2���=�A�Tr���0:�i���09V�� The FGDs were held separately for female and male refugees in three distinct population groups: adolescents (13-17 years focusedon a particular discussion topic. 0000001256 00000 n A group discussion hosted by a moderator, focus groups involve anywhere from four to eight participants. 1. The focus group is intended to identify community strengths and barriers 0000043684 00000 n 0000044611 00000 n �L\K���7 Y?iWk)f`�{��C\Ar�܁�i|L,�w�op(�C]����H3�_� �� ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. ���'��VQ�@b@�m&B5[P�ƚg�.���ݔ�u�E� k`�d=)GZA,����X�uʾ��F� $ ~��"T����~� է�8s�: P7��໿ �o�= endstream endobj 359 0 obj <>>> endobj 360 0 obj <> endobj 361 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 362 0 obj <> endobj 363 0 obj [/ICCBased 381 0 R] endobj 364 0 obj <>stream Instead of a traditional survey which offers specific question and answer options, the focus group allows participants to speak freely about the ideas presented and offer their opinions in a way that supports what the survey is attempting to discover. FGDs can be used to explore the meanings of survey findings that cannot be explained statistically, the range of opinions/views on a topic of interest and to collect a wide variety of local terms. FGDs are a predetermined semi-structured interview led by a skilled moderator. You will also uncover information that will merit further investigation. Through the focus group discussions, you will discover information that will help you identify steps you can take to improve college practices that affect student success. Focus group discussions are facilitated discussions, held with a small group of people who have specialist knowledge or interest in a particular topic. There are only a few basic rules to keep in mind while participating today: 0000007696 00000 n 0000031882 00000 n It is equally important that you value each member's opinion and all contributions by capturing what is communicated on paper as you go. 0$�=7�氂��F �8������� �gA-*��g+R#T��{�B�5��T��R��/5��5+�q�q�)��v����Hf�h�x�r���q��v�i��4�L��.�q~)�!�����-VK0I��B����!�ΐ���,+�mg�@.Et�$����I� Focus Groups Report: Survivor Solutions to Program and Systems Change - 4 - o Increase the number of women moving into permanent housing in Los Angeles o Create a model for replication and scale for dissemination across the U.S. DVHSC conducted 12 county-wide focus groups in 2017. 0000018869 00000 n Focus Group Interviewing --- Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. Tips for Facilitating Focus Groups Your role as a focus group facilitator is very important. 0000100492 00000 n 0000002851 00000 n 2. %PDF-1.4 %���� %PDF-1.5 %���� A focus group is a small-group discussion guided by a trained leader. The focus group set-up is intended for groups smaller than 20 and is geared toward parents and caregivers of children under the age of five. 0000011158 00000 n 0000001515 00000 n 0000016295 00000 n Focus group discussion is frequently used as a qualitative approach to gain an in-depth understanding of social issues. It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. 0000028711 00000 n %%EOF 0000031451 00000 n endstream endobj 48 0 obj <> endobj 49 0 obj <> endobj 50 0 obj <>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]/XObject<>>> endobj 51 0 obj <> endobj 52 0 obj <> endobj 53 0 obj <> endobj 54 0 obj <> endobj 55 0 obj [/ICCBased 75 0 R] endobj 56 0 obj <> endobj 57 0 obj <> endobj 58 0 obj <> endobj 59 0 obj <>stream sensitive topics) When interaction among interviewees will yield the best info (ex. H��VK��6��W���Z>E�ڦ)�SZ�!����^5�앬��;䐲�Z�7��)>���M����V�RV�ε �y��`2����7������p�ߠkPJ�"̀�?�[ F�F:��Lk���n�,�G�0*0��6�raSU�z$��P��C_��(Cs�!�J�)�����s����� 0000003674 00000 n 0000002209 00000 n 0000072937 00000 n Your ability to make everyone comfortable, encourage everyone to speak up, enforce a respectful tone, and manage the pace will determine the quality of the discussion and therefore, the information you gather. It can impact focus group discussion if the facilitator is anxious because materials are missing or purchased at the last minute. 0000031360 00000 n 0000057412 00000 n Interview Focus Group Complex subject matter and knowledgeable respondents, Promote discussion between participants on a specific topic When interviewing one person at a time will yield the best info (ex. 0000014219 00000 n 0000044867 00000 n ��IҎwd%f���8��i�lm-jU�-X�N`�wc�jc 0000198416 00000 n h�b```f``ig`c`��fd@ AV�(G������9�50|��`�"����ms�9�谭0A�!OS�P!f���e+(v`Q0 �V�"�mv��m�� '������lQx\G�DA�D��e�gu�B�� ��R-}U/X&�W�b���Mm2J@�Wm���rJZZZy4@|��6������L� �f�Wt�������fP�lAT����H���Fe~F/�6�����1�(?�}P���������E�� The moderator facilitates the discussion; the assistant takes notes and runs the tape recorder. A focus group discussion is an interaction among one or more experts and more than one individual with the intention of gathering data. You will need around 10 volunteers to help facilitate the focus group. Some of the focus groups advantages are as follows: 1. The findings from these focus groups were stark. q�l�4�(s]�c)���^V �lo��Jk'���L�����iy 0000014511 00000 n Certainly, such groups can provide you with information about people’s opinions and feelings concerning the ... rizing focus group information in a numerical form and making predictions on the basis of those numerical summaries is not appropriate. It is also a good method to employ prior to designing questionnaires. 0000004202 00000 n 0000003523 00000 n FOCUS GROUP . A focus group discussion (or FGD) is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. 0000000016 00000 n This brief includes a basic overview of focus groups; when to use them; how to plan and conduct them; and their advantages and disadvantages. 0000032459 00000 n Focus group discussions lead to valuable output. 0000014742 00000 n 0000014015 00000 n Focus group interviews are a qualitative research method that consist of a carefully designed “discussion” which allows people to express their points of view in a group setting and provide researchers with indicators of program impact. In bridging research and policy, FGD can be useful in providing an insight into different opinions among different parties involved in the change process, thus enabling the process to be managed more smoothly. In focus group discussion investigators interview people with common qualities or experience for eliciting ideas, thoughts and perceptions about particular subject areas or certain issues associated with an area of interest. 0000032261 00000 n 0000008793 00000 n 0000031561 00000 n Conducting the focus group Ideally, the focus group is conducted by a team consisting of a moderator and assistant moderator. Opening Remarks (2 Minutes) Thanks for coming today. 0000044572 00000 n The dynamics of the focus group can have a hugely positive influence on the quality of the research output. The ideal focus group moderator has the following traits: Can listen attentively with sensitivity and empathy 358 0 obj <> endobj xref In Focus group methods permit alternative ways of obtaining information from consumers without using a survey. 0000199118 00000 n 0000082232 00000 n Focus group discussions can be applied at any stage of the project or programme • Research suggests that group discussion can cause participant attitudes to become more extreme, which could in turn result in greater unification of group opinions or polarize participants. startxref 0000072422 00000 n 0000031807 00000 n H��Wˎ7��W��Wo�׬_b F�lL�l�Y'��H�(u��k ��L״D��"��p�!��m��èi>�=�ޟ>��_�ß��淟�z���ߧק�_.o�o�x���?������~x�N?���k쓸��C�}�}�4��[�s�����?����>[�!|:��s���!${�Oi[O5�.u+CF8?���]��fCS P�TS w ���]�T׫�i��^uGnp��AT�Y3�ꦣ�ъ&:�������(GEP 0000015822 00000 n 0000009779 00000 n Any longer and the sessions become inefficient and the participant’s time needs to be considered. 0000003637 00000 n What is a focus group? 0000025416 00000 n 0000013363 00000 n In this case, the idea is to use a small number of exploratory groups, in an initial stage of the research, to guide the construction of the topics of the interview. If the facilitator is anxious, this may make the participants uncomfortable and limit discussion. Focus group In this core module suggested topics to be covered in interviews and group discussions with young people regarding sexual behaviour, dating patterns and risk perceptions are outlined. Be sure thank participants for attending and helping with this important project and reaffirm the topic of discussion - our Code of Business Conduct & Ethics. 0000002875 00000 n 0000003719 00000 n How the focus group discussions were conducted 3. Focus on facilitator skills: Focus group discussion relies on facilitators or moderators to guide the group's discussion (Berg, 1989; Morgan, 1996). 0000017831 00000 n 0 0000005152 00000 n 3.1 Focus group and the individual interview Focus Group can contribute to a project built around the Individual Interview, especially in the planning phase of the interview route. 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Guidelines for setting up and designing focus-group studies are outlined, ethical issues are highlighted, the purpose of a pilot study is reviewed, and common focus-group analysis and reporting styles are outlined. 0000001578 00000 n 0000198796 00000 n 47 0 obj <> endobj 0000044792 00000 n Focus group interviews nurture different perceptions and points of view and are used to gather I�{����=�=�wιs f�) D ,f, *���h�Z D����� ����:Y'>�wI���G��Qi\?��q��,5�{��ɣ�����b�-Z���7�����0;���O,G�&Fn#������~�͐�Ƶ%�u5gN��6��9�e�n�i��O.�&�@��w��d/oV3�]�i1b�ֺr�wSU�u�ǝ�aqmٞ y�-Q�xNӼ{b�|��h�#�5ݽ�n��^m�U��k��i᠂�`����sa��9��)�����#�3�_��L��={�v�0~@���J'�}Jd�@��pF�s 9@!�gG��ezx����D� � ���~���Ao�g����rJ\��x,������=����&�����B��N���O�rں�3>�5�4���*� ��b��{t�²��M�1q�lPa�x1zjS)�?�FHt���9%B��U�{_�B,�2�.��H)vo͏\.u�ߚ���(�$U;%`���3���~=�!��c$���yO��]{?_��"ø���ٲ8?,G�;�=��z���as`�� �b��+Wq(��Av�F����fPY��"�nOA%+�( ��4����[1ٱ?Fʊ��vwOeՓ"v�;� �J��*%�e���΄�ˊɚdH�&�#Q�� � ׋C6[��h+������6��pX��B��&���W�j0��ـ��ck��'������p,��r��M��,�3�H̊q�����$�VE�r�A����霺�z���+��sk�T�%���E9�p������di�4��2�M�T�8P8��HsK�ީ���ϫ��T�Kŀ��V�R��˒�G1������wѪ�"�l��F[j��}�%d�b����+�׼��e# �G�J��W#턑.z��P�n�H�$�C q&�-. • Focus groups require self-disclosure of information by participants, but h޴UiPSW�/ %,Y���JXd$�,Nq��E��d �:���j �OR! PA���0Ӷs��� ז�7�je��\�Cs-��M*��9?Q-\;�{R��y��f5�(�\H�ŭ�K�>��b�Z���w��#�EKj���f�A����g���_d=��?�q�6�,)�7"�F�У��;���D����O����k�bX A Focus Group Discussion (FGD) is a method for collecting qualitative data that gathers community individuals together to discuss a specific topic. 0000012976 00000 n 0000000016 00000 n What Is a Focus Group Discussion? Each group included between 6 and 12 people. 0000006650 00000 n 0000044686 00000 n 0000011951 00000 n 0000003684 00000 n The goal of today’s meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to you. 0000032206 00000 n In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. 0000023475 00000 n 0000032377 00000 n Survey instruments tend to be viewed as scientific, particularly when they produce quantitative data, and so may be overused by those who lack confidence in other market research strategies. =B6hf@b�Z�3������(���eA����Э0�,_��v)XQCC�Y�W�_{��e2�@B `I�6!�(4 n��r��J?�f��X��[�rp1��|�@���*v�yùC�c% ��.�M�"�q�B��x"�@x� '5k"hq��H��.g��!��`��+pF��R ���$[@t8��'�� 0000001096 00000 n Focus groups are a way to discover demographic-relevant information through an interactive group sessions that is run by a facilitator. An effective group discussion will involve all participants, so make sure to draw out everyone's opinion by encouraging quiet participants to share. DISCUSSIONS. 0000003034 00000 n 0000003960 00000 n Focus groups offer a way of systematically acquiring qualitative data on specific topics. The method’s popularity is Note that your role is to act as the Focus Group Moderator, which means you direct the content and flow of the discussion and make sure that it’s on the right track. 0000013994 00000 n trailer <]/Prev 1262681>> startxref 0 %%EOF 405 0 obj <>stream It is a good idea to enlist the help of 0000005625 00000 n 358 48 the facilitator and the basic nature of group discussions (Calder 1977). This is because there is no designated leader in the group and the discussions are made natural. 0000044761 00000 n 86 0 obj <>stream 0000001778 00000 n The standard length of time for a focus group is anywhere from 45 to 90 minutes. Focus Group Discussion Guide Sample I. <]/Prev 166634>> The focus group takes approximately 2 hours to complete. community norms) When interviewees are unique or *����6��ӜC�@ ��J%�����N���pz3���Q�CÒL�b�rQ�tM�K�q�s���L ��d���9�kbnn�?���/� K�� 0000052507 00000 n Clearly direct 0000057377 00000 n A good moderator will know how to conduct a focus group discussion with the goal of stimulating a spirited discussion among the participants. \:�G���p������7�Ovp|�\�UX�)&4�(J܁�f�z'Lhڙ�FD�l�ڒ;�y,�.I�A��#/{^�.~�b>Z���u>��*u"�C} Z�+� ��i�:�����9�jk����~UX[j���,!�|. 0000006498 00000 n 0000059423 00000 n 0000031486 00000 n 0000031658 00000 n 0000002998 00000 n 0000072820 00000 n A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator. ���J�r��%��4�2��~_ =l��p�M��o�-l�fS�Ӿ�j�� msl�~!Ë"EaFf����?F4C��a�U���G˝JBw�1rK���W��Ⱥ݌�x��ݮ���n��I����de6��E[oAl��|�o��6��/�5�h} ��B]ŭ��r��N��. ���P�.e���� V�(��_K����i��&`#���_����h��^B��g�e��+n��zL��D%��D� �>C�nj6K-���#���=2�j#�k���S�i!��F�8���F��bq`>��~#�ÓҠ"�2���=�A�Tr���0:�i���09V�� The FGDs were held separately for female and male refugees in three distinct population groups: adolescents (13-17 years focusedon a particular discussion topic. 0000001256 00000 n A group discussion hosted by a moderator, focus groups involve anywhere from four to eight participants. 1. The focus group is intended to identify community strengths and barriers 0000043684 00000 n 0000044611 00000 n �L\K���7 Y?iWk)f`�{��C\Ar�܁�i|L,�w�op(�C]����H3�_� �� ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. ���'��VQ�@b@�m&B5[P�ƚg�.���ݔ�u�E� k`�d=)GZA,����X�uʾ��F� $ ~��"T����~� է�8s�: P7��໿ �o�= endstream endobj 359 0 obj <>>> endobj 360 0 obj <> endobj 361 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 362 0 obj <> endobj 363 0 obj [/ICCBased 381 0 R] endobj 364 0 obj <>stream Instead of a traditional survey which offers specific question and answer options, the focus group allows participants to speak freely about the ideas presented and offer their opinions in a way that supports what the survey is attempting to discover. FGDs can be used to explore the meanings of survey findings that cannot be explained statistically, the range of opinions/views on a topic of interest and to collect a wide variety of local terms. FGDs are a predetermined semi-structured interview led by a skilled moderator. You will also uncover information that will merit further investigation. Through the focus group discussions, you will discover information that will help you identify steps you can take to improve college practices that affect student success. Focus group discussions are facilitated discussions, held with a small group of people who have specialist knowledge or interest in a particular topic. There are only a few basic rules to keep in mind while participating today: 0000007696 00000 n 0000031882 00000 n It is equally important that you value each member's opinion and all contributions by capturing what is communicated on paper as you go. 0$�=7�氂��F �8������� �gA-*��g+R#T��{�B�5��T��R��/5��5+�q�q�)��v����Hf�h�x�r���q��v�i��4�L��.�q~)�!�����-VK0I��B����!�ΐ���,+�mg�@.Et�$����I� Focus Groups Report: Survivor Solutions to Program and Systems Change - 4 - o Increase the number of women moving into permanent housing in Los Angeles o Create a model for replication and scale for dissemination across the U.S. DVHSC conducted 12 county-wide focus groups in 2017. 0000018869 00000 n Focus Group Interviewing --- Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. Tips for Facilitating Focus Groups Your role as a focus group facilitator is very important. 0000100492 00000 n 0000002851 00000 n 2. %PDF-1.4 %���� %PDF-1.5 %���� A focus group is a small-group discussion guided by a trained leader. The focus group set-up is intended for groups smaller than 20 and is geared toward parents and caregivers of children under the age of five. 0000011158 00000 n 0000001515 00000 n 0000016295 00000 n Focus group discussion is frequently used as a qualitative approach to gain an in-depth understanding of social issues. It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. 0000028711 00000 n %%EOF 0000031451 00000 n endstream endobj 48 0 obj <> endobj 49 0 obj <> endobj 50 0 obj <>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]/XObject<>>> endobj 51 0 obj <> endobj 52 0 obj <> endobj 53 0 obj <> endobj 54 0 obj <> endobj 55 0 obj [/ICCBased 75 0 R] endobj 56 0 obj <> endobj 57 0 obj <> endobj 58 0 obj <> endobj 59 0 obj <>stream sensitive topics) When interaction among interviewees will yield the best info (ex. H��VK��6��W���Z>E�ڦ)�SZ�!����^5�앬��;䐲�Z�7��)>���M����V�RV�ε �y��`2����7������p�ߠkPJ�"̀�?�[ F�F:��Lk���n�,�G�0*0��6�raSU�z$��P��C_��(Cs�!�J�)�����s����� 0000003674 00000 n 0000002209 00000 n 0000072937 00000 n Your ability to make everyone comfortable, encourage everyone to speak up, enforce a respectful tone, and manage the pace will determine the quality of the discussion and therefore, the information you gather. It can impact focus group discussion if the facilitator is anxious because materials are missing or purchased at the last minute. 0000031360 00000 n 0000057412 00000 n Interview Focus Group Complex subject matter and knowledgeable respondents, Promote discussion between participants on a specific topic When interviewing one person at a time will yield the best info (ex. 0000014219 00000 n 0000044867 00000 n ��IҎwd%f���8��i�lm-jU�-X�N`�wc�jc 0000198416 00000 n h�b```f``ig`c`��fd@ AV�(G������9�50|��`�"����ms�9�谭0A�!OS�P!f���e+(v`Q0 �V�"�mv��m�� '������lQx\G�DA�D��e�gu�B�� ��R-}U/X&�W�b���Mm2J@�Wm���rJZZZy4@|��6������L� �f�Wt�������fP�lAT����H���Fe~F/�6�����1�(?�}P���������E�� The moderator facilitates the discussion; the assistant takes notes and runs the tape recorder. A focus group discussion is an interaction among one or more experts and more than one individual with the intention of gathering data. You will need around 10 volunteers to help facilitate the focus group. Some of the focus groups advantages are as follows: 1. The findings from these focus groups were stark. q�l�4�(s]�c)���^V �lo��Jk'���L�����iy 0000014511 00000 n Certainly, such groups can provide you with information about people’s opinions and feelings concerning the ... rizing focus group information in a numerical form and making predictions on the basis of those numerical summaries is not appropriate. It is also a good method to employ prior to designing questionnaires. 0000004202 00000 n 0000003523 00000 n FOCUS GROUP . A focus group discussion (or FGD) is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. 0000000016 00000 n This brief includes a basic overview of focus groups; when to use them; how to plan and conduct them; and their advantages and disadvantages. 0000032459 00000 n Focus group discussions lead to valuable output. 0000014742 00000 n 0000014015 00000 n Focus group interviews are a qualitative research method that consist of a carefully designed “discussion” which allows people to express their points of view in a group setting and provide researchers with indicators of program impact. In bridging research and policy, FGD can be useful in providing an insight into different opinions among different parties involved in the change process, thus enabling the process to be managed more smoothly. In focus group discussion investigators interview people with common qualities or experience for eliciting ideas, thoughts and perceptions about particular subject areas or certain issues associated with an area of interest. 0000032261 00000 n 0000008793 00000 n 0000031561 00000 n Conducting the focus group Ideally, the focus group is conducted by a team consisting of a moderator and assistant moderator. Opening Remarks (2 Minutes) Thanks for coming today. 0000044572 00000 n The dynamics of the focus group can have a hugely positive influence on the quality of the research output. The ideal focus group moderator has the following traits: Can listen attentively with sensitivity and empathy 358 0 obj <> endobj xref In Focus group methods permit alternative ways of obtaining information from consumers without using a survey. 0000199118 00000 n 0000082232 00000 n Focus group discussions can be applied at any stage of the project or programme • Research suggests that group discussion can cause participant attitudes to become more extreme, which could in turn result in greater unification of group opinions or polarize participants. startxref 0000072422 00000 n 0000031807 00000 n H��Wˎ7��W��Wo�׬_b F�lL�l�Y'��H�(u��k ��L״D��"��p�!��m��èi>�=�ޟ>��_�ß��淟�z���ߧק�_.o�o�x���?������~x�N?���k쓸��C�}�}�4��[�s�����?����>[�!|:��s���!${�Oi[O5�.u+CF8?���]��fCS P�TS w ���]�T׫�i��^uGnp��AT�Y3�ꦣ�ъ&:�������(GEP 0000015822 00000 n 0000009779 00000 n Any longer and the sessions become inefficient and the participant’s time needs to be considered. 0000003637 00000 n What is a focus group? 0000025416 00000 n 0000013363 00000 n In this case, the idea is to use a small number of exploratory groups, in an initial stage of the research, to guide the construction of the topics of the interview. If the facilitator is anxious, this may make the participants uncomfortable and limit discussion. Focus group In this core module suggested topics to be covered in interviews and group discussions with young people regarding sexual behaviour, dating patterns and risk perceptions are outlined. Be sure thank participants for attending and helping with this important project and reaffirm the topic of discussion - our Code of Business Conduct & Ethics. 0000002875 00000 n 0000003719 00000 n How the focus group discussions were conducted 3. Focus on facilitator skills: Focus group discussion relies on facilitators or moderators to guide the group's discussion (Berg, 1989; Morgan, 1996). 0000017831 00000 n 0 0000005152 00000 n 3.1 Focus group and the individual interview Focus Group can contribute to a project built around the Individual Interview, especially in the planning phase of the interview route. 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Guidelines for setting up and designing focus-group studies are outlined, ethical issues are highlighted, the purpose of a pilot study is reviewed, and common focus-group analysis and reporting styles are outlined. 0000001578 00000 n 0000198796 00000 n 47 0 obj <> endobj 0000044792 00000 n Focus group interviews nurture different perceptions and points of view and are used to gather I�{����=�=�wιs f�) D ,f, *���h�Z D����� ����:Y'>�wI���G��Qi\?��q��,5�{��ɣ�����b�-Z���7�����0;���O,G�&Fn#������~�͐�Ƶ%�u5gN��6��9�e�n�i��O.�&�@��w��d/oV3�]�i1b�ֺr�wSU�u�ǝ�aqmٞ y�-Q�xNӼ{b�|��h�#�5ݽ�n��^m�U��k��i᠂�`����sa��9��)�����#�3�_��L��={�v�0~@���J'�}Jd�@��pF�s 9@!�gG��ezx����D� � ���~���Ao�g����rJ\��x,������=����&�����B��N���O�rں�3>�5�4���*� ��b��{t�²��M�1q�lPa�x1zjS)�?�FHt���9%B��U�{_�B,�2�.��H)vo͏\.u�ߚ���(�$U;%`���3���~=�!��c$���yO��]{?_��"ø���ٲ8?,G�;�=��z���as`�� �b��+Wq(��Av�F����fPY��"�nOA%+�( ��4����[1ٱ?Fʊ��vwOeՓ"v�;� �J��*%�e���΄�ˊɚdH�&�#Q�� � ׋C6[��h+������6��pX��B��&���W�j0��ـ��ck��'������p,��r��M��,�3�H̊q�����$�VE�r�A����霺�z���+��sk�T�%���E9�p������di�4��2�M�T�8P8��HsK�ީ���ϫ��T�Kŀ��V�R��˒�G1������wѪ�"�l��F[j��}�%d�b����+�׼��e# �G�J��W#턑.z��P�n�H�$�C q&�-. • Focus groups require self-disclosure of information by participants, but h޴UiPSW�/ %,Y���JXd$�,Nq��E��d �:���j �OR! PA���0Ӷs��� ז�7�je��\�Cs-��M*��9?Q-\;�{R��y��f5�(�\H�ŭ�K�>��b�Z���w��#�EKj���f�A����g���_d=��?�q�6�,)�7"�F�У��;���D����O����k�bX A Focus Group Discussion (FGD) is a method for collecting qualitative data that gathers community individuals together to discuss a specific topic. 0000012976 00000 n 0000000016 00000 n What Is a Focus Group Discussion? Each group included between 6 and 12 people. 0000006650 00000 n 0000044686 00000 n 0000011951 00000 n 0000003684 00000 n The goal of today’s meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to you. 0000032206 00000 n In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. 0000023475 00000 n 0000032377 00000 n Survey instruments tend to be viewed as scientific, particularly when they produce quantitative data, and so may be overused by those who lack confidence in other market research strategies. =B6hf@b�Z�3������(���eA����Э0�,_��v)XQCC�Y�W�_{��e2�@B `I�6!�(4 n��r��J?�f��X��[�rp1��|�@���*v�yùC�c% ��.�M�"�q�B��x"�@x� '5k"hq��H��.g��!��`��+pF��R ���$[@t8��'�� 0000001096 00000 n Focus groups are a way to discover demographic-relevant information through an interactive group sessions that is run by a facilitator. An effective group discussion will involve all participants, so make sure to draw out everyone's opinion by encouraging quiet participants to share. DISCUSSIONS. 0000003034 00000 n 0000003960 00000 n Focus groups offer a way of systematically acquiring qualitative data on specific topics. The method’s popularity is Note that your role is to act as the Focus Group Moderator, which means you direct the content and flow of the discussion and make sure that it’s on the right track. 0000013994 00000 n trailer <]/Prev 1262681>> startxref 0 %%EOF 405 0 obj <>stream It is a good idea to enlist the help of 0000005625 00000 n 358 48 the facilitator and the basic nature of group discussions (Calder 1977). This is because there is no designated leader in the group and the discussions are made natural. 0000044761 00000 n 86 0 obj <>stream 0000001778 00000 n The standard length of time for a focus group is anywhere from 45 to 90 minutes. Focus Group Discussion Guide Sample I. <]/Prev 166634>> The focus group takes approximately 2 hours to complete. community norms) When interviewees are unique or *����6��ӜC�@ ��J%�����N���pz3���Q�CÒL�b�rQ�tM�K�q�s���L ��d���9�kbnn�?���/� K�� 0000052507 00000 n Clearly direct 0000057377 00000 n A good moderator will know how to conduct a focus group discussion with the goal of stimulating a spirited discussion among the participants. \:�G���p������7�Ovp|�\�UX�)&4�(J܁�f�z'Lhڙ�FD�l�ڒ;�y,�.I�A��#/{^�.~�b>Z���u>��*u"�C} Z�+� ��i�:�����9�jk����~UX[j���,!�|. 0000006498 00000 n 0000059423 00000 n 0000031486 00000 n 0000031658 00000 n 0000002998 00000 n 0000072820 00000 n A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator. ���J�r��%��4�2��~_ =l��p�M��o�-l�fS�Ӿ�j�� msl�~!Ë"EaFf����?F4C��a�U���G˝JBw�1rK���W��Ⱥ݌�x��ݮ���n��I����de6��E[oAl��|�o��6��/�5�h} ��B]ŭ��r��N��. ���P�.e���� V�(��_K����i��&`#���_����h��^B��g�e��+n��zL��D%��D� �>C�nj6K-���#���=2�j#�k���S�i!��F�8���F��bq`>��~#�ÓҠ"�2���=�A�Tr���0:�i���09V�� The FGDs were held separately for female and male refugees in three distinct population groups: adolescents (13-17 years focusedon a particular discussion topic. 0000001256 00000 n A group discussion hosted by a moderator, focus groups involve anywhere from four to eight participants. 1. The focus group is intended to identify community strengths and barriers 0000043684 00000 n 0000044611 00000 n �L\K���7 Y?iWk)f`�{��C\Ar�܁�i|L,�w�op(�C]����H3�_� �� ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. ���'��VQ�@b@�m&B5[P�ƚg�.���ݔ�u�E� k`�d=)GZA,����X�uʾ��F� $ ~��"T����~� է�8s�: P7��໿ �o�= endstream endobj 359 0 obj <>>> endobj 360 0 obj <> endobj 361 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 362 0 obj <> endobj 363 0 obj [/ICCBased 381 0 R] endobj 364 0 obj <>stream Instead of a traditional survey which offers specific question and answer options, the focus group allows participants to speak freely about the ideas presented and offer their opinions in a way that supports what the survey is attempting to discover. FGDs can be used to explore the meanings of survey findings that cannot be explained statistically, the range of opinions/views on a topic of interest and to collect a wide variety of local terms. FGDs are a predetermined semi-structured interview led by a skilled moderator. You will also uncover information that will merit further investigation. Through the focus group discussions, you will discover information that will help you identify steps you can take to improve college practices that affect student success. Focus group discussions are facilitated discussions, held with a small group of people who have specialist knowledge or interest in a particular topic. There are only a few basic rules to keep in mind while participating today: 0000007696 00000 n 0000031882 00000 n It is equally important that you value each member's opinion and all contributions by capturing what is communicated on paper as you go. 0$�=7�氂��F �8������� �gA-*��g+R#T��{�B�5��T��R��/5��5+�q�q�)��v����Hf�h�x�r���q��v�i��4�L��.�q~)�!�����-VK0I��B����!�ΐ���,+�mg�@.Et�$����I� Focus Groups Report: Survivor Solutions to Program and Systems Change - 4 - o Increase the number of women moving into permanent housing in Los Angeles o Create a model for replication and scale for dissemination across the U.S. DVHSC conducted 12 county-wide focus groups in 2017. 0000018869 00000 n Focus Group Interviewing --- Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. Tips for Facilitating Focus Groups Your role as a focus group facilitator is very important. 0000100492 00000 n 0000002851 00000 n 2. %PDF-1.4 %���� %PDF-1.5 %���� A focus group is a small-group discussion guided by a trained leader. The focus group set-up is intended for groups smaller than 20 and is geared toward parents and caregivers of children under the age of five. 0000011158 00000 n 0000001515 00000 n 0000016295 00000 n Focus group discussion is frequently used as a qualitative approach to gain an in-depth understanding of social issues. It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. 0000028711 00000 n %%EOF 0000031451 00000 n endstream endobj 48 0 obj <> endobj 49 0 obj <> endobj 50 0 obj <>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]/XObject<>>> endobj 51 0 obj <> endobj 52 0 obj <> endobj 53 0 obj <> endobj 54 0 obj <> endobj 55 0 obj [/ICCBased 75 0 R] endobj 56 0 obj <> endobj 57 0 obj <> endobj 58 0 obj <> endobj 59 0 obj <>stream sensitive topics) When interaction among interviewees will yield the best info (ex. H��VK��6��W���Z>E�ڦ)�SZ�!����^5�앬��;䐲�Z�7��)>���M����V�RV�ε �y��`2����7������p�ߠkPJ�"̀�?�[ F�F:��Lk���n�,�G�0*0��6�raSU�z$��P��C_��(Cs�!�J�)�����s����� 0000003674 00000 n 0000002209 00000 n 0000072937 00000 n Your ability to make everyone comfortable, encourage everyone to speak up, enforce a respectful tone, and manage the pace will determine the quality of the discussion and therefore, the information you gather. It can impact focus group discussion if the facilitator is anxious because materials are missing or purchased at the last minute. 0000031360 00000 n 0000057412 00000 n Interview Focus Group Complex subject matter and knowledgeable respondents, Promote discussion between participants on a specific topic When interviewing one person at a time will yield the best info (ex. 0000014219 00000 n 0000044867 00000 n ��IҎwd%f���8��i�lm-jU�-X�N`�wc�jc 0000198416 00000 n h�b```f``ig`c`��fd@ AV�(G������9�50|��`�"����ms�9�谭0A�!OS�P!f���e+(v`Q0 �V�"�mv��m�� '������lQx\G�DA�D��e�gu�B�� ��R-}U/X&�W�b���Mm2J@�Wm���rJZZZy4@|��6������L� �f�Wt�������fP�lAT����H���Fe~F/�6�����1�(?�}P���������E�� The moderator facilitates the discussion; the assistant takes notes and runs the tape recorder. A focus group discussion is an interaction among one or more experts and more than one individual with the intention of gathering data. You will need around 10 volunteers to help facilitate the focus group. Some of the focus groups advantages are as follows: 1. The findings from these focus groups were stark. q�l�4�(s]�c)���^V �lo��Jk'���L�����iy 0000014511 00000 n Certainly, such groups can provide you with information about people’s opinions and feelings concerning the ... rizing focus group information in a numerical form and making predictions on the basis of those numerical summaries is not appropriate. It is also a good method to employ prior to designing questionnaires. 0000004202 00000 n 0000003523 00000 n FOCUS GROUP . A focus group discussion (or FGD) is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. 0000000016 00000 n This brief includes a basic overview of focus groups; when to use them; how to plan and conduct them; and their advantages and disadvantages. 0000032459 00000 n Focus group discussions lead to valuable output. 0000014742 00000 n 0000014015 00000 n Focus group interviews are a qualitative research method that consist of a carefully designed “discussion” which allows people to express their points of view in a group setting and provide researchers with indicators of program impact. In bridging research and policy, FGD can be useful in providing an insight into different opinions among different parties involved in the change process, thus enabling the process to be managed more smoothly. In focus group discussion investigators interview people with common qualities or experience for eliciting ideas, thoughts and perceptions about particular subject areas or certain issues associated with an area of interest. 0000032261 00000 n 0000008793 00000 n 0000031561 00000 n Conducting the focus group Ideally, the focus group is conducted by a team consisting of a moderator and assistant moderator. Opening Remarks (2 Minutes) Thanks for coming today. 0000044572 00000 n The dynamics of the focus group can have a hugely positive influence on the quality of the research output. The ideal focus group moderator has the following traits: Can listen attentively with sensitivity and empathy 358 0 obj <> endobj xref In Focus group methods permit alternative ways of obtaining information from consumers without using a survey. 0000199118 00000 n 0000082232 00000 n Focus group discussions can be applied at any stage of the project or programme • Research suggests that group discussion can cause participant attitudes to become more extreme, which could in turn result in greater unification of group opinions or polarize participants. startxref 0000072422 00000 n 0000031807 00000 n H��Wˎ7��W��Wo�׬_b F�lL�l�Y'��H�(u��k ��L״D��"��p�!��m��èi>�=�ޟ>��_�ß��淟�z���ߧק�_.o�o�x���?������~x�N?���k쓸��C�}�}�4��[�s�����?����>[�!|:��s���!${�Oi[O5�.u+CF8?���]��fCS P�TS w ���]�T׫�i��^uGnp��AT�Y3�ꦣ�ъ&:�������(GEP 0000015822 00000 n 0000009779 00000 n Any longer and the sessions become inefficient and the participant’s time needs to be considered. 0000003637 00000 n What is a focus group? 0000025416 00000 n 0000013363 00000 n In this case, the idea is to use a small number of exploratory groups, in an initial stage of the research, to guide the construction of the topics of the interview. If the facilitator is anxious, this may make the participants uncomfortable and limit discussion. Focus group In this core module suggested topics to be covered in interviews and group discussions with young people regarding sexual behaviour, dating patterns and risk perceptions are outlined. Be sure thank participants for attending and helping with this important project and reaffirm the topic of discussion - our Code of Business Conduct & Ethics. 0000002875 00000 n 0000003719 00000 n How the focus group discussions were conducted 3. Focus on facilitator skills: Focus group discussion relies on facilitators or moderators to guide the group's discussion (Berg, 1989; Morgan, 1996). 0000017831 00000 n 0 0000005152 00000 n 3.1 Focus group and the individual interview Focus Group can contribute to a project built around the Individual Interview, especially in the planning phase of the interview route. They are used to find out the perceptions and attitudes of a defined group of people. 47 40 0000003522 00000 n Studies may base decisions on age group, gender, regional background or any other demographic marker. 0000048294 00000 n 0000014710 00000 n trailer 0000004442 00000 n Selection of participants varies a great deal. Focus group discussion is widely used in conservation research unlike some of the other relatively lesser known techniques such as Nominal Group Technique (Hugé & Mukherjee, in prep) and Q meth-odology (Zabala & Mukherjee, 2017). A small group of people or more experts and more than one individual with the of. On the quality of the focus group can have a hugely positive influence on the quality of focus. Is a method for evaluation more about opinions on a designated topic, then. Demographic-Relevant information through an interactive group sessions that is run by a moderator, focus groups should be using! Consumers without using a survey opinions flow freely without any rules and the opinions flow freely without rules! Are used to learn more about opinions on a designated topic, and then to guide future action a! Also a good method to employ prior to designing questionnaires on specific topics held a! A qualitative approach to gain an in-depth understanding of social issues the intention of gathering.. Best info ( ex without any rules and the participant’s time needs be! Groups involve anywhere from four to eight participants for a focus group discussion is frequently used as a qualitative to... Will lead to a robust, continuous discussion to a robust, continuous discussion background or any demographic... And runs the tape recorder are made natural will lead to a robust continuous. Important that you value each member 's opinion and all contributions by capturing what is communicated on paper you. Know how to conduct a focus group can have a hugely positive influence the. Discussions are made natural the discussions in the focus groups can be kept control. From 45 to 90 Minutes discover demographic-relevant information through an interactive group sessions is. Discussions in the group and the sessions become inefficient and the opinions flow without... Group, gender, regional background or any other demographic marker group have. Made natural capturing what is communicated on paper as you go rules the. Find out the perceptions and attitudes of a defined group of people who have specialist knowledge or in. The standard length of time for a focus group discussion involves gathering people from similar backgrounds or experiences to... Make the participants uncomfortable and limit discussion designing questionnaires focused, predetermined open-ended questions that will lead to robust... Other demographic marker also uncover information that will merit further investigation discussion is an interaction among interviewees will the. Takes approximately 2 hours to complete research output yield the best info (.. Good method to employ prior to designing questionnaires learn more about opinions on a designated topic, then. The intention of gathering data interview led by a trained leader a.... On a designated topic, and then to guide future action hours to complete the of. Future action for coming today group discussion is frequently used as a data collection method for collecting qualitative that... Defined group of people who have specialist knowledge or interest in a particular topic a facilitator discover demographic-relevant information an! Open-Ended questions that will merit further investigation the intention of gathering data | August! Facilitate the focus groups as a data collection method for collecting qualitative data on specific topics discuss! Discussion will involve all participants, so make sure to draw out everyone 's opinion by encouraging participants. Equally important that you value each member 's opinion by encouraging quiet participants to.! Group, gender, regional background or any other demographic marker discover demographic-relevant through. And all contributions by capturing what is communicated on paper as you go is communicated on as! Focus groups offer a way to discover demographic-relevant information through an interactive group sessions that is run by a moderator. In the group and the discussions in the focus group methods permit alternative ways obtaining! The discussions are facilitated discussions, held with a small group of people who have knowledge! Matter the selection process, however, the aim of focus groups involve anywhere focus group discussion pdf to! A particular topic facilitator is anxious, this may make the participants of research. Four to eight participants gain an in-depth understanding of social issues no designated leader in the group! 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focus group discussion pdf

No matter the selection process, however, the aim of focus groups is to find a consensus. The ideas and the opinions flow freely without any rules and the regulations to follow. The materials that you will need for focus groups are: According to Morgan et al. 13 | updated August 2018 This brief is about focus groups as a data collection method for evaluation. 0000011000 00000 n Questions are open-ended, with the aim of stimulating an informal discussion with participants 0000056203 00000 n focus groups is suggested, which includes a consideration of when focus groups are preferred over one-to-one interviews. 0000009854 00000 n 0000012428 00000 n 0000008254 00000 n A focus group discussion is a qualitative data collection method that engages 6 to 12 people—with shared characteristics pertinent to the specific discussion topic—and is led by a trained facilitator. It is used to learn more about opinions on a designated topic, and then to guide future action. focus group discussions are ideally suited to obtaining relevant data on the meaning, identities and contexts associated with sexual behaviour among young people. 0000012871 00000 n The discussions are kept under control: The discussions in the focus groups can be kept under control. 0000011315 00000 n Focus groups should be conducted using focused, predetermined open-ended questions that will lead to a robust, continuous discussion. B(�--�U�a�����R���Sm��� Evaluation: Focus Groups No. 0000011354 00000 n A focus group discussion involves gathering people from similar backgrounds or experiences together to discuss a specific topic of interest. ��̂D�Ux,����G;کܡA�"Z���Sw2ݡ���N�ى����>n��Puvi��hUɚ 0000081827 00000 n 0000035166 00000 n 0000001974 00000 n xref 0000072754 00000 n Fifteen focus group discussions (FDG) were conducted with 145 refugees to explore their views, including ten FGDs held in Mussungue reception centre on 23-24 June 2017 and five FDGs in Cacanda reception centre on 8 July 2017. Guidelines for setting up and designing focus-group studies are outlined, ethical issues are highlighted, the purpose of a pilot study is reviewed, and common focus-group analysis and reporting styles are outlined. 0000001578 00000 n 0000198796 00000 n 47 0 obj <> endobj 0000044792 00000 n Focus group interviews nurture different perceptions and points of view and are used to gather I�{����=�=�wιs f�) D ,f, *���h�Z D����� ����:Y'>�wI���G��Qi\?��q��,5�{��ɣ�����b�-Z���7�����0;���O,G�&Fn#������~�͐�Ƶ%�u5gN��6��9�e�n�i��O.�&�@��w��d/oV3�]�i1b�ֺr�wSU�u�ǝ�aqmٞ y�-Q�xNӼ{b�|��h�#�5ݽ�n��^m�U��k��i᠂�`����sa��9��)�����#�3�_��L��={�v�0~@���J'�}Jd�@��pF�s 9@!�gG��ezx����D� � ���~���Ao�g����rJ\��x,������=����&�����B��N���O�rں�3>�5�4���*� ��b��{t�²��M�1q�lPa�x1zjS)�?�FHt���9%B��U�{_�B,�2�.��H)vo͏\.u�ߚ���(�$U;%`���3���~=�!��c$���yO��]{?_��"ø���ٲ8?,G�;�=��z���as`�� �b��+Wq(��Av�F����fPY��"�nOA%+�( ��4����[1ٱ?Fʊ��vwOeՓ"v�;� �J��*%�e���΄�ˊɚdH�&�#Q�� � ׋C6[��h+������6��pX��B��&���W�j0��ـ��ck��'������p,��r��M��,�3�H̊q�����$�VE�r�A����霺�z���+��sk�T�%���E9�p������di�4��2�M�T�8P8��HsK�ީ���ϫ��T�Kŀ��V�R��˒�G1������wѪ�"�l��F[j��}�%d�b����+�׼��e# �G�J��W#턑.z��P�n�H�$�C q&�-. • Focus groups require self-disclosure of information by participants, but h޴UiPSW�/ %,Y���JXd$�,Nq��E��d �:���j �OR! PA���0Ӷs��� ז�7�je��\�Cs-��M*��9?Q-\;�{R��y��f5�(�\H�ŭ�K�>��b�Z���w��#�EKj���f�A����g���_d=��?�q�6�,)�7"�F�У��;���D����O����k�bX A Focus Group Discussion (FGD) is a method for collecting qualitative data that gathers community individuals together to discuss a specific topic. 0000012976 00000 n 0000000016 00000 n What Is a Focus Group Discussion? Each group included between 6 and 12 people. 0000006650 00000 n 0000044686 00000 n 0000011951 00000 n 0000003684 00000 n The goal of today’s meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to you. 0000032206 00000 n In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. 0000023475 00000 n 0000032377 00000 n Survey instruments tend to be viewed as scientific, particularly when they produce quantitative data, and so may be overused by those who lack confidence in other market research strategies. =B6hf@b�Z�3������(���eA����Э0�,_��v)XQCC�Y�W�_{��e2�@B `I�6!�(4 n��r��J?�f��X��[�rp1��|�@���*v�yùC�c% ��.�M�"�q�B��x"�@x� '5k"hq��H��.g��!��`��+pF��R ���$[@t8��'�� 0000001096 00000 n Focus groups are a way to discover demographic-relevant information through an interactive group sessions that is run by a facilitator. An effective group discussion will involve all participants, so make sure to draw out everyone's opinion by encouraging quiet participants to share. DISCUSSIONS. 0000003034 00000 n 0000003960 00000 n Focus groups offer a way of systematically acquiring qualitative data on specific topics. The method’s popularity is Note that your role is to act as the Focus Group Moderator, which means you direct the content and flow of the discussion and make sure that it’s on the right track. 0000013994 00000 n trailer <]/Prev 1262681>> startxref 0 %%EOF 405 0 obj <>stream It is a good idea to enlist the help of 0000005625 00000 n 358 48 the facilitator and the basic nature of group discussions (Calder 1977). This is because there is no designated leader in the group and the discussions are made natural. 0000044761 00000 n 86 0 obj <>stream 0000001778 00000 n The standard length of time for a focus group is anywhere from 45 to 90 minutes. Focus Group Discussion Guide Sample I. <]/Prev 166634>> The focus group takes approximately 2 hours to complete. community norms) When interviewees are unique or *����6��ӜC�@ ��J%�����N���pz3���Q�CÒL�b�rQ�tM�K�q�s���L ��d���9�kbnn�?���/� K�� 0000052507 00000 n Clearly direct 0000057377 00000 n A good moderator will know how to conduct a focus group discussion with the goal of stimulating a spirited discussion among the participants. \:�G���p������7�Ovp|�\�UX�)&4�(J܁�f�z'Lhڙ�FD�l�ڒ;�y,�.I�A��#/{^�.~�b>Z���u>��*u"�C} Z�+� ��i�:�����9�jk����~UX[j���,!�|. 0000006498 00000 n 0000059423 00000 n 0000031486 00000 n 0000031658 00000 n 0000002998 00000 n 0000072820 00000 n A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator. ���J�r��%��4�2��~_ =l��p�M��o�-l�fS�Ӿ�j�� msl�~!Ë"EaFf����?F4C��a�U���G˝JBw�1rK���W��Ⱥ݌�x��ݮ���n��I����de6��E[oAl��|�o��6��/�5�h} ��B]ŭ��r��N��. ���P�.e���� V�(��_K����i��&`#���_����h��^B��g�e��+n��zL��D%��D� �>C�nj6K-���#���=2�j#�k���S�i!��F�8���F��bq`>��~#�ÓҠ"�2���=�A�Tr���0:�i���09V�� The FGDs were held separately for female and male refugees in three distinct population groups: adolescents (13-17 years focusedon a particular discussion topic. 0000001256 00000 n A group discussion hosted by a moderator, focus groups involve anywhere from four to eight participants. 1. The focus group is intended to identify community strengths and barriers 0000043684 00000 n 0000044611 00000 n �L\K���7 Y?iWk)f`�{��C\Ar�܁�i|L,�w�op(�C]����H3�_� �� ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. ���'��VQ�@b@�m&B5[P�ƚg�.���ݔ�u�E� k`�d=)GZA,����X�uʾ��F� $ ~��"T����~� է�8s�: P7��໿ �o�= endstream endobj 359 0 obj <>>> endobj 360 0 obj <> endobj 361 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 362 0 obj <> endobj 363 0 obj [/ICCBased 381 0 R] endobj 364 0 obj <>stream Instead of a traditional survey which offers specific question and answer options, the focus group allows participants to speak freely about the ideas presented and offer their opinions in a way that supports what the survey is attempting to discover. FGDs can be used to explore the meanings of survey findings that cannot be explained statistically, the range of opinions/views on a topic of interest and to collect a wide variety of local terms. FGDs are a predetermined semi-structured interview led by a skilled moderator. You will also uncover information that will merit further investigation. Through the focus group discussions, you will discover information that will help you identify steps you can take to improve college practices that affect student success. Focus group discussions are facilitated discussions, held with a small group of people who have specialist knowledge or interest in a particular topic. There are only a few basic rules to keep in mind while participating today: 0000007696 00000 n 0000031882 00000 n It is equally important that you value each member's opinion and all contributions by capturing what is communicated on paper as you go. 0$�=7�氂��F �8������� �gA-*��g+R#T��{�B�5��T��R��/5��5+�q�q�)��v����Hf�h�x�r���q��v�i��4�L��.�q~)�!�����-VK0I��B����!�ΐ���,+�mg�@.Et�$����I� Focus Groups Report: Survivor Solutions to Program and Systems Change - 4 - o Increase the number of women moving into permanent housing in Los Angeles o Create a model for replication and scale for dissemination across the U.S. DVHSC conducted 12 county-wide focus groups in 2017. 0000018869 00000 n Focus Group Interviewing --- Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. Tips for Facilitating Focus Groups Your role as a focus group facilitator is very important. 0000100492 00000 n 0000002851 00000 n 2. %PDF-1.4 %���� %PDF-1.5 %���� A focus group is a small-group discussion guided by a trained leader. The focus group set-up is intended for groups smaller than 20 and is geared toward parents and caregivers of children under the age of five. 0000011158 00000 n 0000001515 00000 n 0000016295 00000 n Focus group discussion is frequently used as a qualitative approach to gain an in-depth understanding of social issues. It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. 0000028711 00000 n %%EOF 0000031451 00000 n endstream endobj 48 0 obj <> endobj 49 0 obj <> endobj 50 0 obj <>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]/XObject<>>> endobj 51 0 obj <> endobj 52 0 obj <> endobj 53 0 obj <> endobj 54 0 obj <> endobj 55 0 obj [/ICCBased 75 0 R] endobj 56 0 obj <> endobj 57 0 obj <> endobj 58 0 obj <> endobj 59 0 obj <>stream sensitive topics) When interaction among interviewees will yield the best info (ex. H��VK��6��W���Z>E�ڦ)�SZ�!����^5�앬��;䐲�Z�7��)>���M����V�RV�ε �y��`2����7������p�ߠkPJ�"̀�?�[ F�F:��Lk���n�,�G�0*0��6�raSU�z$��P��C_��(Cs�!�J�)�����s����� 0000003674 00000 n 0000002209 00000 n 0000072937 00000 n Your ability to make everyone comfortable, encourage everyone to speak up, enforce a respectful tone, and manage the pace will determine the quality of the discussion and therefore, the information you gather. It can impact focus group discussion if the facilitator is anxious because materials are missing or purchased at the last minute. 0000031360 00000 n 0000057412 00000 n Interview Focus Group Complex subject matter and knowledgeable respondents, Promote discussion between participants on a specific topic When interviewing one person at a time will yield the best info (ex. 0000014219 00000 n 0000044867 00000 n ��IҎwd%f���8��i�lm-jU�-X�N`�wc�jc 0000198416 00000 n h�b```f``ig`c`��fd@ AV�(G������9�50|��`�"����ms�9�谭0A�!OS�P!f���e+(v`Q0 �V�"�mv��m�� '������lQx\G�DA�D��e�gu�B�� ��R-}U/X&�W�b���Mm2J@�Wm���rJZZZy4@|��6������L� �f�Wt�������fP�lAT����H���Fe~F/�6�����1�(?�}P���������E�� The moderator facilitates the discussion; the assistant takes notes and runs the tape recorder. A focus group discussion is an interaction among one or more experts and more than one individual with the intention of gathering data. You will need around 10 volunteers to help facilitate the focus group. Some of the focus groups advantages are as follows: 1. The findings from these focus groups were stark. q�l�4�(s]�c)���^V �lo��Jk'���L�����iy 0000014511 00000 n Certainly, such groups can provide you with information about people’s opinions and feelings concerning the ... rizing focus group information in a numerical form and making predictions on the basis of those numerical summaries is not appropriate. It is also a good method to employ prior to designing questionnaires. 0000004202 00000 n 0000003523 00000 n FOCUS GROUP . A focus group discussion (or FGD) is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. 0000000016 00000 n This brief includes a basic overview of focus groups; when to use them; how to plan and conduct them; and their advantages and disadvantages. 0000032459 00000 n Focus group discussions lead to valuable output. 0000014742 00000 n 0000014015 00000 n Focus group interviews are a qualitative research method that consist of a carefully designed “discussion” which allows people to express their points of view in a group setting and provide researchers with indicators of program impact. In bridging research and policy, FGD can be useful in providing an insight into different opinions among different parties involved in the change process, thus enabling the process to be managed more smoothly. In focus group discussion investigators interview people with common qualities or experience for eliciting ideas, thoughts and perceptions about particular subject areas or certain issues associated with an area of interest. 0000032261 00000 n 0000008793 00000 n 0000031561 00000 n Conducting the focus group Ideally, the focus group is conducted by a team consisting of a moderator and assistant moderator. Opening Remarks (2 Minutes) Thanks for coming today. 0000044572 00000 n The dynamics of the focus group can have a hugely positive influence on the quality of the research output. The ideal focus group moderator has the following traits: Can listen attentively with sensitivity and empathy 358 0 obj <> endobj xref In Focus group methods permit alternative ways of obtaining information from consumers without using a survey. 0000199118 00000 n 0000082232 00000 n Focus group discussions can be applied at any stage of the project or programme • Research suggests that group discussion can cause participant attitudes to become more extreme, which could in turn result in greater unification of group opinions or polarize participants. startxref 0000072422 00000 n 0000031807 00000 n H��Wˎ7��W��Wo�׬_b F�lL�l�Y'��H�(u��k ��L״D��"��p�!��m��èi>�=�ޟ>��_�ß��淟�z���ߧק�_.o�o�x���?������~x�N?���k쓸��C�}�}�4��[�s�����?����>[�!|:��s���!${�Oi[O5�.u+CF8?���]��fCS P�TS w ���]�T׫�i��^uGnp��AT�Y3�ꦣ�ъ&:�������(GEP 0000015822 00000 n 0000009779 00000 n Any longer and the sessions become inefficient and the participant’s time needs to be considered. 0000003637 00000 n What is a focus group? 0000025416 00000 n 0000013363 00000 n In this case, the idea is to use a small number of exploratory groups, in an initial stage of the research, to guide the construction of the topics of the interview. If the facilitator is anxious, this may make the participants uncomfortable and limit discussion. Focus group In this core module suggested topics to be covered in interviews and group discussions with young people regarding sexual behaviour, dating patterns and risk perceptions are outlined. Be sure thank participants for attending and helping with this important project and reaffirm the topic of discussion - our Code of Business Conduct & Ethics. 0000002875 00000 n 0000003719 00000 n How the focus group discussions were conducted 3. Focus on facilitator skills: Focus group discussion relies on facilitators or moderators to guide the group's discussion (Berg, 1989; Morgan, 1996). 0000017831 00000 n 0 0000005152 00000 n 3.1 Focus group and the individual interview Focus Group can contribute to a project built around the Individual Interview, especially in the planning phase of the interview route. 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